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Blog Content Marketing in Ethiopia – Creating Great Contents

Before you start posting, it is good to think about your blog content strategy a bit. It includes about how much to post, which topics to pick and how to build authority or trust with your audience.

How much to post

The simple answer to how much to post is – the more, the better.

Of course, that is not the whole story. Your content also needs to be of great quality, and just blindly rushing to create more content will result in poor quality. So the real answer would be – as fast as you can without sacrificing quality too much.

Specially in Ethiopia, blog contents are not much. The existing ones are short posts and didn’t explain step by step or in details. We can take advantage of it though.

Quality content means:

  • It is original
  • It is correct
  • It is well written, without grammar errors and with correct punctuation (using Grammarly is awesome for this)
  • It is helpful and provides value to the users
  • It is detailed and in-depth
  • It has plenty of images and videos to keep the users engaged
  • It links to other great resources
  • It has original research (advanced)

Typically, you will be able to post at least one such piece of content per day. At first it will be a struggle, but as you get used to it, it becomes easy. If you can do more, go ahead and post more quality content faster.

Picking the topics

Each post should be about helping your readers solve a problem or make a consumer choice. That way, you will both gain their trust and make a profit through affiliate commissions.

As I mentioned before, in Ethiopia there are a lot of opportunities and fresh, new and untouched topics to pick in every niche.

It is not recommended to figure out every topic you will write about in advance. Your perspective and your plan will change as you go along. It’s best to pick the topic for your post every day, before you start writing.

At the beginning, however, there might be an exception. If you are not sure about your niche (the product or idea around which your blog is centered), you may want to try and come up with a few dozen topics.

Using a tool like Semrush helps greatly in this process. That way you will see if you can write in that niche without exhausting it too fast.

We will go into more depth in later posts, but picking a topic will involve a lot of your intuition and thinking about the needs of your audience.

In general, your posts will fall into one of the following three categories:

  • Response posts (answer a specific questions, 1200 – 1500 words)
  • Staple posts (list articles)
  • Pillar posts (big posts, 3000+ words)

Aim for 30 each, and chances are in 3 months you will have one of the best blogs about your niche on the Internet.

Building authority

The goal for your blog in order to earn money from it is to establish yourself as an expert in your niche.

You will accomplish this by taking your audience through a solution for their problem step by step. Once you prove you can do this, they will trust you for a long time and will buy from you. The more you are of service to your audience, the faster you will build authority.

How To Create Tons Of Great Contents

When creating content, you will need quality and quantity. Quality is harder to teach and achieve, since it requires experience and creativity. Luckily, both of those can be learned through simply creating lots of content. That’s how you end up with both quality and quantity.

Start with your primary channel and go big

You will typically have a primary medium in which you create content. As we mentioned, this can typically be blogging, videos, social media content or podcasting. Choose the one in which you feel most comfortable with and start from there.

While quality is more important than quantity, typically you will still need to create a lot of content. Out of your massive output, a few evergreen pieces will come out that will be of the highest quality. Even the best marketers produce a lot of everyday ok content that is not changing the world.

At the beginning, focus on hitting that publish button, preferrably every day. The more content you can put out, the faster you will learn, but also the faster your audience will find you.

If you blog, it is essential that you publish one complete article every day.

If you do video, one video per day is a must. Same with podcasting, one podcast daily should be the minimum.

For social media, the number of content pieces will depend on a few factors.

Generally, you can tweet as often as you can on Twitter, since tweest have a short lifespan. Just don’t go over 200 tweets per day every day, since that is a lot.

On Instagram, you can try with at least two posts and two or more stories per day, then gradually increase until you see what performs best.

Organic traffic on Facebook is almost dead, so you will probably need to boost your posts there with some ads. We will go deep into these numbers in our Social Media post.

Repurpose your content

Focusing on one channel is not a bad idea. However, if you want to speed up your process, you can easily create more content pieces out of your primary piece that can get you more exposure on every channel.

There are many ways to achieve this.

  • post the images from your blog post on social media, with some text from the blog post
  • record a short video of you summarizing the post, and post it on YouTube with your blog post link in the description
  • post links to your blog post, again with some excerpts from it as text, and images from the blog post or even different images

Video is by far the hardest content to create, so if you’ve done a video, getting more content out of it is easy:

  • grab the transcript from your video and post it as a blog post too
  • besides YouTube, post the video on any social media platform that supports videos (pretty much all of them today)
  • post screenshots of the video, with some text for context, on social media
  • if it makes sense for that particular video, grab the audio part and turn it into a podcast

Repurposing social media content offers the most alternatives by far:

  • the general rule is to change the text slightly so that it fits the platform where you post it
  • take a screenshot of your tweet and post them on Instagram
  • post the same image on every social media platform (change the text to fit the platform)
  • post the same image on every social media platform (change the text to fit the platform)
  • when you have more than one image, or if you gather a few older images that can be posted together, post them as a carousel
  • you can even post the images on SlideShare and other platforms
  • you can turn your images into a slideshow video, which you can post everywhere
  • videos made for social media should not only be posted on all social platforms, but also YouTube
  • an easy way to create content for social media is grabbing a beautiful stock photo and placing a smart or cool quote on top of it with a basic photo editor
  • These are just some of the ways you can create a lot of great content fast. We will dig in deeper in the social media post.

Practice and be consistent

Consistency is by far the most important thing you can do for yourself in the content and digital marketing game. Where most people fail is giving up after a month. You must give content creation time – this can’t be stressed enough.

It is possible to see some success after just one month, but realistically you shouldn’t expect anything grande before you’ve been publishing for 90 days.

After that initial period, the following will happen:

  • you will have a solid content base on whichever medium or platform you have chosen
  • you will already be pretty good at creating content, and on your way to becoming great
  • you may have some audience already, and it will only get easier to grow it bigger
  • you will have some clout in the field, either as an intermediate or as an advanced person

Please let me know what you think about this post so that I can update it and make it better. Blessed!

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