The following points are marketing basics that we are going to see in this post.
- Finding your target demographic
- Reach your target audience
- Create great content / advertise and A/B test
- Build a relationship with your audience
Finding your target demographic
Before you start anything, you should figure out who are you trying to reach.
You will probably not get it 100% right on the first try, especially if you are a beginner. As time goes on, you will keep refining on your demographic and get closer to what works best. Also, the more experienced you get, the faster this process will be.
The simplest way to start is to think who your product or service would help the most.
Who is it perfect for?
Get specific, think about one person. Think everything about them that is relevant to your product. Their age, gender, profession, location, they can all be helpful.
Whatever you end up with will describe your target audience. Your efforts will be focused on reaching them.
Reach your target audience through marketing
After you know who you are after, you should brainstorm about the best ways to reach them.
Where do your people hang out? Are they more likely to read blogs, watch videos, or scroll through social media?
When you have an idea about where you might find them, you should focus your attention on creating content on that medium.
If they do a lot of Google searching, you should start a blog.
If they watch a lot of videos, start a Youtube channel.
The way you get their attention will largely vary based on the channel, but there will be some common marketing tricks you can use no matter the channel. We will go over this in the other posts.
Create great content / advertise and A/B test
As we already mentioned about Digital Marketing, there are two main ways to go about digital marketing.
- One of them is through creating lots of great content, and
- The other one is through paying for ads.
They can (and should) be combined, but when starting out, choose one and direct all your energy to mastering it.
The theory of creating lots of great content is very simple. In fact, there’s not much to think about, since it’s mostly execution.
If you are inexperienced, this will seem very hard at the beginning. But there is a great principle at play here – the more content you create, the easier it gets, the less time it takes you, and the content is better and better. Which means you only need to do two things: to start, and to keep going.
The content creation path takes longer to bear fruit, and it involves more work. But it’s also free, and it creates a lot more momentum that keeps your business going for free after put into motion.
Creating content is crucial, and we will be devoting more time to it. For the time being, just keep in mind that it takes a lot of time and work, but when done right, the results are like nothing else. All of the best marketers ever have two things in common: they have created tons of content, and they have learned how to make their content better by doing that.
If you choose to learn advertising first, you will need some budget. It doesn’t have to be great, but at least a few hundred birrs spread over two to three months will be the minimum requiement.
The heart of advertising is measuring, testing and experimenting. You come up with an idea, and you test it. The best way to do this is through the core principle of marketing – the A/B testing.
Most advertising tools and platforms provide easy ways to acomplish A/B testing. We will be going into more details about A/B testing in other posts.
Build a relationship with your audience using marketing
Reaching your audience is just the beginning.
Most successful businesses get their revenue through repeat purchases. That means they’ve built a relationship of trust with their buyers.
The relationship with your audience is another crucial pillar of digital marketing. Marketing gets a lot easier when your prospects know you, trust you, and have already bought something great from you.
There are many great ways to build a relationship with your audience. The core principles you need to remember for now are:
- You should listen to your audience and pay attention to their feedback, that is important information they are giving you for free about how to improve your product
- Ideally, you only want to be selling to them about one third of the time, the rest of the time you should provide them with value
- Never abuse their trust, it is very hard to regain it if once lost
So do you get some ideas about making? Please tell us your comments below.